User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.
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New Articles
User Interviews 101
Kara Pernice and Maria Rosala
·
10 min read
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.
Accessibility and Inclusivity: Study Guide
Tanner Kohler
·
5 min read
Unsure where to start? Use this collection of links to our articles and videos to learn more about accessible and inclusive design.
New Videos
🎥 Avoid Keyword Matching in Affinity Diagramming
Matt Brown
·
4 min video
Affinity diagramming seems easy, but there are a lot of ways to mess it up. Learn how to strengthen your affinity diagrams by avoiding keyword matching.
🎥 Primacy Effect: Put Important Things First
Caleb Sponheim
·
2 min video
The primacy effect influences how user perceive and remember your designs. Learn how to work with it to create more effective experiences.
🎥 Gain-Loss Framing
Rachel Krause
·
4 min video
Gain-loss framing in UX storytelling tailors arguments by emphasizing advantages or disadvantages of viewpoints.
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