The Scoop: Hearst-OpenAI deal highlights changing news ecosystem

Also: White House creates Reddit account; Meow Mix 12-hour jingle loop taps into brand’s legacy.

Why Edelman started its Counter Disinformation Unit

And what’s next in this evolving PR discipline.

How AI helped a research pro with no coding experience build a software tool

Reputation Leaders created a tool for categorizing open-ended survey responses -- with no coding experience at all.

New social media features and updates to know this week

Big updates from Facebook and YouTube Shorts.

The art of saying ‘no’ to media requests

The Scoop: Harris, Trump interview choices showcase new media landscape

Plus: An interview with the team behind Nutter Butter’s ‘fever dream’; Buttigieg and Musk show the value of picking up the phone.

6 ways communicators can influence the AI budgeting process

Your team will be using AI. Here’s how to take some control.

The Scoop: Misinformation hurts Helene response efforts

Also: Brief strike earns U.S. dockworkers big labor deal; Savannah Bananas shows payoff of daring to be different.

How I Got Here: Ashli Bobo of Infiniti on the power of cross-mentorship for professional growth

Ashli Bobo shares her favorite tool.

By the Numbers: What consumers think about paying for news

Paywalls can be a boon for news outlets and a pain for PR pros -- but what does the general public think?

The benefits of a brand newsroom as part of an overall media strategy

A well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.