Using AI to catch emotional shifts before crisis hits

Ragan Research: Measurement elevates communicators’ influence

More robust measurement aligns communications to business drivers.

Using AI to catch emotional shifts before crisis hits

Bianca Prade on how real-time sentiment can shape smarter, faster strategy.

New social media features and updates to know this week

Including X, TikTok, Bluesky more.

The employee engagement crisis: 4 ways HR leaders can improve morale and productivity

Employee engagement is at a decade-low, but HR leaders can turn the tide with tailored benefits, clearer expectations, authentic care and personalized growth strategies.

The Scoop: Evolving from newspaper journalist to $100 million podcast mogul

Plus: Walmart politely rebuffs Trump demand; Duolingo tries to recover after AI disaster.

What PR pros can learn from OverDrive’s collaboration with the Lakers

CMO Jennifer Leitman discusses connecting with new audiences and value-driven marketing.

The smoke signal strategy that prevents PR fires before they ignite

Internal communications research can help stave off disaster.

The Modern Leader series: The art of meaningful appreciation

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.

The Scoop: HBO pokes fun at self after yet another rebrand

YouTube’s podcast rise requires rewriting pitching playbook; Colts' video misfires a lesson in respecting sensitive topics.

2025 Internal Email Communications Benchmarks

When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through?

3 ways to start a story

2025 Pulitzer Prize winners show us how to craft that critical first sentence.

Navigating Trump’s second term requires becoming ‘first movers’

Public affairs teams must move from reactive crisis management to proactive strategic planning.

How consumer data and ‘techstyle’ drive new Samsung campaign

Plus, the value of having comms in the room at the beginning of your advertising campaign.

The Scoop: Transportation Sec undercuts Newark Airport safety claims with offhand comment

Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.