🎛️ Using customer intent to speed the B2B buying cycle

Good morning, Marketer, is your team prepared for the next implementation?

A recent talk from The MarTech Conference, which you’ll see mentioned below, offered some great examples of use cases for a CDP. By mapping them out ahead of time, M&T Bank was ready to hit the ground running.

In the course of digital transformation, preparation is key. This will set everybody up for individual and company-wide success.

Chris Wood,
Editor

How Planful uses customer intent to speed up the B2B buying cycle

The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.

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Implementing a CDP? Have use cases ready for a smooth transition

M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.

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How to get better leads and conversions with Google’s AI

Value-based bidding (VBB) can make successful advertisers better, and it can even be a solution for advertisers who’ve tried and failed at PPC because they were unhappy with the quality of the conversions when leads were low quality or buyers made too many returns.

In this article, you will learn how to deploy VBB for three different types of advertisers: pure-play e-commerce, hybrid retail and lead gen.

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SAS announces AVOD ad management platform

Analytics vendor SAS has added a sell-side AVOD platform to its suite of marketing and advertising solutions.

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Webinar Tomorrow! Move beyond traditional A/B testing to exceed your goals

Traditional A/B testing only lets you test messaging, creative, and other marketing assets after they have gone live in the market – with no advance warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test BEFORE launching, improve your return and understand WHY your consumers selected the asset they did? Join our experts and lear how to bring agile research into your decisions before launching your next campaign and become an innovator in your organization.

There’s still time to register!

How digital-first customers respond to trust-based marketing engagement

Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.

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How estimated reading times increase content engagement

Letting your readers know how much time it takes to read your content helps improve user experience.

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Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

Choose your Master Class

How did you change up your stack? Take the 2022 MarTech Replacement Survey

Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.

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Shorts

Quote of the day. “There’s a lot of concern about a significant correction in the economy and in the markets. If you had to implement a large budget cut by the autumn, how much of your current martech stack would survive? Put another way, what would be your budget priorities for this scenario?” Mark Stouse, chairman and CEO, Proof

From Search Engine Land

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