Using data to become a consumer-first brand Sr. Director and global head of digital marketing at Liberty Latin America shares his recommendations on building a strong first party data brand.
ClickZ Daily: June 10, 2022 |
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| Good morning! First party data is a building block for consumer trust because no trust equals no sale. How can brands master their first-party data to nurture customer trust, brand integrity, and ethical marketing? Sr. Director and global head of digital marketing at Liberty Latin America, Luis Navarrete Gómez shares his recommendations on building a strong first party data brand to help seal your fate in the market. |
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Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right |
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Actionable Analysis Cyril Coste Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digital Read more |
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| Brand awareness Benjamin Broomfield The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future Read more |
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| | | Brand awareness Benjamin Broomfield Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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