Using digital twins for better messaging; B2B social video benchmarks

By the Numbers: B2B social video benchmarks

Including some brands that are doing it right.

Using custom digital twins to better target messaging

An evolving tool for long-term strategies.

How AI helped Intel's Leslie Douglas take social to the next level

A look at AI, its impacts on communication, and the ethics of it all.

The Scoop: McDonald’s wild comms week

Plus: CCO of Intuit asks for part of interview to be deleted; news outlets bite back at Perplexity.

Member Content

Strategies for crafting measurements that don’t exist yet

You can’t manage what you can’t measure.

Microsoft CCO on how AI can enhance internal comms

Shaw shared his ‘Dream State’ internal comms workflow during Ragan's Internal Communications Conference.

How PR teams can help a brand rebound from a product flop

Don’t be afraid to try new things.

New social media updates and features to know this week

Including big moves from X and YouTube.

The Scoop: Harris’ finishing strategy is using Trump’s words against him

Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.

Key highlights you missed at the Internal Communications Conference at Microsoft’s HQ

Key highlights you missed at the Internal Communications Conference at Microsoft’s HQ.

What you need to know about the rise of Substack

It's an opportunity to reach new audiences -- but carries a few risks.

The Scoop: Harvard sends message of change to donors after disappointing financial year

Also: Kroger responds to price-gouging claims; Browns try to sell fans on relocation plan.

Margot Edelman embraces the ever-changing comms landscape

Insight from the PR powerhouse.

How I Got Here: University of Michigan’s Communications Director Lauren Love on authentic storytelling

Lauren Love shares how Beyoncé and some of her favorite books have inspired her career.