Brand values and personality define what your brand stands for and the response you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a small selection of brand touchpoints. Read more.
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013. He spoke to Econsultancy about how he came to found Verb Brands, his favourite tools for getting the job done, and his advice for marketers in luxury. Read more.
The new and improved Digital Skills Index is now available to all Econsultancy subscribers. Test your skills and receive a complete diagnostic; identify and fill any knowledge gaps by following your personalised learning plan. Brand new questions, updated content recommendations and improved learning paths make it easy to grow your skills and knowledge. Subscribe to get started with your skills diagnostic.
Social Media Platforms Overview This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
Digital Transformation Monthly – August 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
How Marketers Learn This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
