MarketingExperiments

How to create an A/B split test

3 Ways to Maximize our Research: 1-on-1 Coaching Certification Courses Research Partnership

A Behind-the-Scenes Look at Creating an A/B test

The MECLABS team is working behind the scenes with a nonprofit affected by COVID-19. Soon we will be inviting businesses and marketers to work together as a community to learn and grow as we help with this project.

As part of MECLABS conversion methodology, we will be testing webpages to maximize conversion. To prepare yourself and hone your skills, here's a look back at how to create an A/B test.

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8 Mini Case Studies of Using Marketing as a Force for Positive Change in Our World While Getting Results for Your Company and Clients (via MarketingSherpa)

In this article, you’ll see a range of case studies. Some show altruistic campaigns that had significant positive impacts on people, families, companies, society or the world at large.

Some mini case studies simply show a campaign that was clearly focused on selling a product or getting a lift but did so in a positive way that benefited the customer.

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The Rashomon Effect in Change Management – and How to Overcome It (via Target Marketing)

Marketing leaders who try taking a consensus-building approach with their team can hit a wall of frustration by hearing so much contradictory information. If you come across the Rashomon Effect while taking a team-feedback, consensus-based approach, what can you do? Here is a five-step process you can follow.

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We Are Providing 0% Interest, Customized Pay-As-You-Can Plans for All of Our Offerings

At MECLABS Institute, and our digital publications MarketingSherpa and MarketingExperiments, we understand how tough things are lately.

If you've been wanting to get certified in email messaging, value proposition, landing page optimization or online testing, we'll work with you. Simply email us at financialhelp@meclabs.com.

Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingExperiments family (including MECLABS and MarketingSherpa):

Customer Discovery: 4 mini marketing case studies showing how companies discovered what their customers wanted
Understanding your customers’ (and your team’s) frame of mind
Web Design: 4 mini marketing case studies about design changes big and small
Marketing 101: What is lead attribution?

and more ...

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