Global investment in mobile video advertising is set to reach $25 billion by 2021 – so the need to understand the power and the perils of mobile is in high demand. With many variables involved, traditional research can feel incomplete, which is where neuroscience and biometric research can fill the gap.
Join Diana Lucaci as she delves into research and insights around how a well-designed mobile experience can drive receptivity, human attention, purchase intent and, ultimately, positive business impact. |
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