Using the right data to understand consumer behavior Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior.
ClickZ Daily: July 21, 2020 |
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| Good Morning! Today we have Ross Shanken, CEO and founder of Jornaya, highlighting ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior. “Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run,” says Ross. Also Kevin Sabourin, VP of Sales at PowerChord, showing how global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. He writes: There are turn-key solutions to common issues with brand consistency and lead generation and those solutions stem from enabling brands and dealers to make better decisions locally to drive informed consumer purchases. In simple terms, it’s an ‘easy button’ to drive viable local website traffic and convert it to actionable sales leads. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Ross Shanken Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior. |
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Digital Transformation Kevin Sabourin How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. Read more |
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| AI & Automation Ivan Guzenko AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read more |
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| Digital Marketing Kamaljeet Kalsi CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV love across all age, gender, and socioeconomic groups. Read more |
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| Digital Marketing Sara Spivey Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read more |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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