Using TikToks to turn books into best-sellers How Penguin Random House saw 7x book sales thanks to its TikTok influencer strategy
ClickZ Daily: August 26, 2022 |
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| Good morning! Have you heard of BookTok, where influencers rack up billions of views on book reviews and recommendations? Penguin Random House, the well-known publishing house, is no stranger to BookTok. Thanks to its careful TikTok and Influencer strategy, it has succeeded in launching books into best-seller stardom. If you’re struggling to see the benefit of TikTok for your brand, or want to understand how interact with your audience on the video-sharing platform, hear from Penguin Random House on how it used TikTok to gain 7X book sales. |
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Case Study Benjamin Broomfield |
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CRM Benjamin Broomfield "Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and the result will be shelfware or technical debt. Technology by itself does nothing. It's people that drive the change" Read more |
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| Digital Leaders Kamaljeet Kalsi When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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