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ARTICLES

UX and CX Merge: The Shift from Products to Journeys

By Kim Flaherty • 9 Minute Read

Organizations are starting to merge user experience and customer experience into a single function, setting the foundation for a journey-centric-experience practice.

The Biggest Challenges Practitioners Encounter Working in UX

By Kim Flaherty&Taylor Dykes • 9 Minute Read

We surveyed 126 practitioners, uncovering the biggest challenges in the UX field. Almost all responses originated from the same core problem: perception of UX.

VIDEOS

Design Systems vs. Style Guides

By Kelley Gordon • 2 Minute Video

A design system is a complete set of standards intended to manage design at scale, while a style guide is a piece of documentation that provides specific style guidance.

Attitudinal vs. Behavioral Research

By Page Laubheimer • 4 Minute Video

Explore the difference between attitudinal and behavioral UX research. Learn how combining these methods offers a complete view of user interactions and perceptions.

NEW PODCAST

AI & UX Research

Ft. Savina Hawkins & Caleb Sponheim

To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field.
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