UX ranks among top fields adopting AI, mostly in writing, design, and coding tasks — though complex or human-centric UX activities remain largely AI-free
Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can activate this potential and optimize customer experiences.
Surveys are great for gathering quantitative, self-reported data but shouldn't replace behavioral methods like usability testing, qualitative interviews, or data you already have through analytics.
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