Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV.

Google, publishers and other ad tech vendors have come to a compromise on how to define industry standards around the purposes data is used and processed for serving personalized ads under GDPR law

ESPN president Jimmy Pitaro chats with us about 2019 priorities, going direct-to-consumer and the dual issues of cord-cutting and rising sports costs.

For the latest installment in our Confessions series, a publisher's commercial executive shares concerns that the term transparency is becoming PR opportunism and distracting publishers from focusing on wider business goals.

It's your last chance to be a Digiday Video Awards winner. Enter before the extended deadline tonight at 11:59 p.m. PST.

 

'Very much about TV advertisers': Amazon is ramping up its Fire TV ad pitch

Tim Peterson

Amazon is staffing up a dedicated video ad sales team as it looks to lure TV advertisers to its connected TV platform.

Google and publishers edge closer to reaching common ground for GDPR standards

Jessica Davies

Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR.

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Seen & unseen: How marketers use computer vision

Sponsored Content GumGum

For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this surge in visuals makes it that much harder to stand out and avoid some brand-unsafe associations. Sponsored by GumGum.

'Every big tech company is a competitor': ESPN boss Jimmy Pitaro on the future of sports

Sahil Patel

Nine months on the job, ESPN president Jimmy Pitaro talks about 2019, the future of TV and that looming battle with tech giants.

Confessions of a publishing sales executive: 'It's transparency overkill'

Jessica Davies

A publishing executive states how true transparency is likely unsustainable.

Video: What digital video advertising has in store for marketers in 2019

Sponsored Content FreeWheel

In 2019, we will see the fight for content intensify, whether in terms of production or for the purchase of exclusive rights, content or programs. Premium video is no longer about choosing branding over performance: it is about having both at once. Sponsored by Freewheel.

5 trends shaping the 2019 influencer marketing world

Sponsored Content CreatorIQ

Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ.

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December 14, 2018
Digiday Future Leader Awards
 
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Digiday Video Awards
 
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Digiday Worklife Awards Europe
 
 

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