Doom-scrolling through nonsense is how all of us found VicBlends.

In most of his clips, Victor Fontanez, 25, is outside somewhere, walking up to strangers. “I'm a barber and I give out free haircuts. I would love to bless you.” There’s an affectation to his voice that says hip-hop rap battles. During haircuts, he spits bits of sage wisdom (“Bro, sometimes your biggest blessings don’t come until the people that need to be out of the picture are gone.”) while running a cordless razor through someone’s unkempt mess. It’s calming, in an ASMR way, uncomplicated, and something vast swaths of the Internet is not: unapologetically hopeful.

As of a few months ago, some VicBlends videos have looked a little different—slicker and more polished—thanks to a certain legendary NFL quarterback. They feature an actual barber’s chair, multiple camera angles, and film crew. The first of those videos begins with B-roll and a scripted voiceover to intro his guest: “There's only one GOAT. My name is VicBlends, and this is DeepCut with Tom Brady,” he says, dropping the name of the show made with the help of Shadow Lion, Brady’s content studio.