During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months.
| During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Additional coverage: This week’s Digiday+ Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. TikTok Shop's pitch to marketers is pretty straightforward: Don’t just buy ads on TikTok for products you're selling elsewhere, actually sell them on the platform too. But marketers aren't so sure just yet. The Dmexco ad tech conference, which starts today, is such a colossal event that taking measure of its ups and downs is notoriously difficult. It's a showcase of the world’s best ad tech. It's a networking bonanza. It's a hive of dealmaking. Athletic apparel brand Champion wants to distinguish itself from its competitors by working with content creators globally rather than locally. An FTC paper reports that children are finding it increasingly difficult to distinguish between advertising and other forms of content, and that this phenomenon can prompt them to make accidental purchases or unintentionally share their personal data. BDG isn’t using AI to generate content. But the rise of the technology in the media ecosystem is reshaping BDG’s editorial strategy. Other things to know about The Digiday Video and TV Awards will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by November 17 to secure the lowest rate on entries. While many see retail media as a point-of-purchase opportunity, it’s ripe for delivering ads across the entire shopping journey to drive consumers down the funnel. Sponsored by Best Buy Ads. To draw in consumers and engage them from the beginning, marketers and advertisers must offer creative, enticing messaging that resonates in the receiver’s moment. Sponsored by Infillion. | | |
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