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Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data Company says metrics are 'inaccurate' By Jason Lynch As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early ratings data that ...
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Daytime TV's Biggest Honors Won't Be on TV This Year Daytime Emmy awards not televised By Chris Ariens The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised.
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How Hollywood Is Successfully Tapping Into Faith-Based Audiences But taking liberties with scripture is a path to failure By T.L. Stanley Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features' ...
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.
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Advertisers Are Cozying Up to the New Playboy Millions spent on research to refocus the iconic men's mag By Mark Joyella Can Playboy really be, you know, Playboy without featuring photos of nude women?
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Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks Underscores brands' need to be nimble during tragedies By Christopher Heine Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the same day.
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How Garry Shandling (and Larry Sanders) Changed TV Groundbreaking comedian created HBO's first great series By Jason Lynch Long before Tony Soprano, Carrie Bradshaw or the fictional version of Larry David, HBO had Larry Sanders.
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