Video marketing playbook: Squeezing the most from your video content A playbook for planning video marketing that works across multiple channels, covering everything from aspect ratios to audience research.
ClickZ Daily: August 08, 2022 |
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| Good morning! If you want to get your consumer’s attention and tell your brand stories, your content needs to include video and a lot of it. Since the dawn of cinema in 1895, video has drawn eyeballs to screens like no other medium. Fast forward to 2022 and online videos have been predicted to make up 82% of all consumer traffic. It’s not as easy as making a video and putting it out on all of your social media accounts. If you’re doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line. Here’s a playbook for video marketing success! |
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Strategy Mark Pontrelli It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line |
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Brand awareness Benjamin Broomfield “At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the opportunity to extend our iconic symbol and create something even bigger that we can use to meet people where they are naturally, rather than being intrusive with annoying ads or pushing a brand message.” Read more |
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| Digital Marketing John Hall Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read more |
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| | | Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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