Coronavirus has not canceled the upfronts, but it is changing the TV-and-video industry’s annual ad buying cycle. Read more below. Other things to know about | | |
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| Coronavirus Fallout | | | | Video companies are shooting videos in bulk and determining how they can handle productions remotely as the pandemic spreads. | | |
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howdy! | Coronavirus Fallout | | | | As events get shifted to later in the year, Q4 looks set to be a bunfight for attendees, speakers, sponsors and available venues with capacity. | | |
| Sponsored by Hulu | | | | Executives from Deutsch and Ciceron tell Digiday that the ad industry has gotten better at making sure brand safety and viewability are measured correctly. The bigger problem is fraud, which remains extremely difficult to assess. | | |
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howdy! | Life Beyond the Cookie | | | | Publishers are getting more adept at running on-site surveys and making use of panels as ad attribution comes increasingly under threat from browsers and regulators. | | |
| Sponsored by Confiant | | | | When it comes to malware, new findings show huge disparities between the best and worst performing SSPs. SSPs with the highest rate of malicious impressions are also the slowest to eliminate the threats. | | |
howdy! | Coronavirus Fallout | | | | The hiring process at advertising agencies is changing due to coronavirus. Using digital tests and games as well as video interviews to get to know talent is one solution. Another is to wait to hire. | | |
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| Sponsored by MiQ | | | | Advertisers and agencies, tell us: As the programmatic landscape expands, what’s the proper investment mix between established platforms and newer ones like out-of-home and audio? How should your company’s investment strategy change over the next year? | | |
howdy! | Beyond Ads | | | | Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year. | | |
howdy! | Video Anywhere | | | | Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty. | | |
| | | | | "Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products. |
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