| Join Ragan and your peers on Feb. 10 for this must-attend webinar on Video Strategies & Tactics to Boost Social Media Engagement. Packed with actionable lessons and tips, this webinar will give you fresh ideas for channeling your storytelling efforts through video storytelling. |
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| Anthony Quintano
Manager, Visual Storytelling
TD Bank |
| Jenn Thai
Social Media Specialist
Johns Hopkins All Children's Hospital |
| Leah Truitt
Social Media Manager
Xbox |
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| You'll learn: |
| Takeaways for establishing and growing a branded presence on TikTok, YouTube, Facebook and more Must-know insights from video content's growth—especially as consumer behaviors change Tips, tools and hacks to creating timely and inclusive video content that can be repurposed across campaigns, departments and social media platforms A video shoot list—including scrappy and resourceful ways to use just your smartphone How to tell your story through video (without resorting to the corporate talking head) How to tailor your campaigns and messaging for social media videos Ways distill complex or "unsexy" information using digital content and production best practices Why consistency is key—and ideas for getting started without busting your budget or resources How to cater videos to your target audience(s), while promoting inclusivity through captions and more Content reach and engagement opportunities available on TikTok and YouTube—and why they differ from pay-to-play social strategies How to think of your content across social media as delicious cuisine—and how you can exchange empty calories for offerings with substance How to approach video creation, no matter the length—along with ways to tailor and repurpose your efforts for TikTok and YouTube |
| From TikTok to Facebook to YouTube, you'll learn ways to create snackable, short-form videos in alignment with social media platforms and their demos — and without the need for big budgets or resources. No matter how strapped your resources are or how "unsexy" your organization is online, this Webinar will serve as your crash course on video best practices. |
| You don't want to miss this chance to learn from communicators mastering the art of video—or the insights you'll take with you to use immediately to better stand out from the competition and noise online. |
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| Questions? Contact Shallon Blackburn at shallonb@ragan.com. |
