| | | | John,
There is a gap.
Between your perception of your products’ value…
…and how your customers perceive the value of those same products.
Sustainable marketing success comes from narrowing that gap.
In Episode 3 of The Marketer as Philosopher — The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap — Flint McGlaughlin uses two case studies, a product tag, and a host of creative analogies to give you a better understanding of why this gap exists and how you can overcome value perception challenges.
Watch now to learn five practical ways to close the value perception gap and increase conversion.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Simply reply to this email to let us know how we can help. |
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