Pop-Ups offer brands a dynamic, flexible, and cost-effective approach for product launches or reoccurring events.
| This is a sponsored email from ASV |
CAA challenged ASV to transform its pop-up activation concept to bring Reese's Book Club to the center of attention in lobbies at Sheraton Grand hotels around the globe in support of its program, “Gatherings by Sheraton, … Bringing People and Communities Together.” ASV's approach focused on creating a visually stunning and engaging environment. This involved meticulous design, engineering, custom metal shaping, and handcrafted woodworking to ensure the pop-up stood out. Key Features Customized centerpiece chandelier adjustable to accommodate varied ceiling heights Book-like shelving with LED-lighting and monitor Warm, inviting, and comfortable furniture for conversations, reading, or relaxing Set up for live readings of Reese's Book Club's local authors Custom-built, reusable shipping crates for cost-effective worldwide shipping and storage As your partner, ASV works with you on concepting through our strategic account leadership and experienced design and engineering teams. Our end-to-end in-house services eliminate redundancy, reduce turnaround time, and save costs of 3rd-party vendors. View the Sheraton Case Study | ASV, Inc., 19603 S. Vermont Ave., Torrance, CA 90502 |
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