Breitbart ads plummet nearly 90 percent in three months as Trump's troubles mount, A marketer's guide to the looming EU Global Data Protection Regulation, Confessions of an influencer marketing exec: 'Micro-influencers are the biggest scam',
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Ad buyers are receiving misleading mobile viewability reports because measurement vendors struggle to integrate into publishers' apps. Given that in-app ad spend is increasing, this poses a problem for advertisers.

Breitbart is facing traffic declines, advertiser blacklists and campaigns for marketers to steer clear. The number of brands appearing on the site fell from a high of 242 in March to 26 in May.

Nearly half of businesses won't be ready for the enforcement of the European Union's new data privacy laws next May, according to the Data & Marketing Association. Here's what marketers need to know to comply.

From sister site Glossy: In the latest installment of our Confessions series, an influencer marketing exec says micro-influencers are "the biggest scheme."

NBC News has sped video load times on its websites by switching from Flash to HTML5 video. Ninety-five percent of desktop videos across NBC News, Today.com and MSNBC.com now load in less than three seconds.

The final deadline for the Digiday Signal Awards is this Friday, June 9. Submit your best in media and advertising technology today.

In this webinar, discover the three little-known traps inherent in matching people to devices and data. Sponsored by 4INFO.

 

Viewability standards have a gaping hole: mobile apps

Ross Benes

Until more pubs adopt checks against their app inventory, buyers should be aware that mobile viewability scores are likely to be off.

Breitbart ads plummet nearly 90 percent in three months as Trump's troubles mount

Lucia Moses

The controversial right-wing site that’s been the target of boycotts had 26 advertisers in May, down from 242 in March.

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Mobile ad fraud: What 24 billion clicks on 400 ad networks reveal

Sponsored Content Tune

If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune.

A marketer's guide to the looming EU Global Data Protection Regulation

Seb Joseph

Nearly five in 10 businesses will be unprepared for GDPR enforcement next May. Here’s what marketers need to know to comply with the law.

Confessions of an influencer marketing exec: 'Micro-influencers are the biggest scam'

Hilary Milnes

Influencer marketing is going through some serious growing pains, but brands are still seeing better results from their work with influencers than they do when marketing through traditional means. To shed light on an industry still shroud in mystery, we asked an influencer marketing executive to share her honest thoughts in exchange for anonymity.

The imperative for mobile context

Sponsored Content Grapeshot

Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot.

Publishers have a quality assurance blindspot

Sponsored Content GeoEdge

Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge.

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The Daily Beast
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New York
 
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Future
New York
 
 

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