Viewer Attention Study: Harnessing the Power of CTV

We all know that capturing attention is more difficult than ever in today's fragmented media landscape. LG Ad Solutions and TVision recently examined how and what households are watching—including co-viewing behavior—and the extent they are paying attention.

Download this study for insights and smart strategies to find how your brand can command the reach and engagement needed to succeed in the CTV space.

Get the full results of the study today.

Enjoy!
eMarketer Editors