Virtual events are here to stay: How marketing automation keeps you a step ahead For businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must.
ClickZ Daily: August 21, 2020 |
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| Happy Friday! Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones – and they will occupy a permanent place in future marketing strategies. Act-On’s SVP of Marketing, David Greenberg, show how for businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must. Also, we look into how creative team members are an important part of new technology implementation, and why decision makers should include creative early to identify concerns and guarantee adoption. The creative team is responsible for bringing marketing stories to life through the customer-facing assets they produce. A business decision for new marketing technology may impact the manner in which those assets are displayed to the customer, so their input is vital. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing David Greenberg Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent place in future marketing strategies. For businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must. |
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Collaboration Monica Deretitch Creative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns and guarantee adoption. Read more |
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| Digital Advertising David Grow David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper account structure for effective data analysis. Read more |
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| Digital Advertising Boris Pfeiffer Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their businesses. Read more |
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| Campaigns Jacqueline Dooley A new guide by data, analytics, and marketing services provider Infogroup profiles five use cases that demonstrate how agencies can use data to offer value to brands and clients. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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