Nikki Gilliland talks to Eric Dahan, CEO of global influencer agency Open Intelligence, discusses the benefits, challenges, and potential opportunities for brands experimenting with virtual influencers.
Econsultancy’s Multi-Touch Learning™ model aims to help organisations accelerate sales growth driven by digital and ecommerce excellence, by providing multiple ways for marketers to access information and embed learning – from structured, personalised, cloud-based courses to team-based learning and snackable ‘in the flow’ quick access answers to real life questions that crop up while learning.
A guide to the latest trends, developments and statistics in ecommerce including new brand marketplaces, the third-party cookie phase-out delay and in-ad purchasing, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.
