You're invited to the next Make Possible event — A future without identity

The push for consumer privacy will change the advertising ecosystem. As the industry grapples with what this future world will look like, there’s one common question: How can marketers target users, measure campaign success and understand audiences without identifiers?

To find out, Permutive commissioned Forrester to uncover trends around identity in advertising today and how the industry can rebuild itself for tomorrow. They surveyed 100 advertisers and 100 publishers about their current data strategies and challenges.

Forrester senior analyst Tina Moffett will discuss the results and join industry experts in a virtual panel discussion on how advertisers and publishers can turn the identity challenge into an opportunity via direct relationships and innovative solutions.

When: Wednesday, March 24
Time: 9 a.m. PT / 12 p.m. ET / 4 p.m. GMT
Duration: 1 hour
Where: Online

Featured Speakers

Tina Moffett
Senior analyst, B2C marketing, Forrester

Mike Nuzzo
Vice president, head of data and audience intelligence, Hearst

Trace Rutland
Digital hub director,
Ocean Spray Cranberries

Aphrodite Brinsmead
Senior product marketing manager,
Permutive