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VML Is Asking Students in a Villanova Digital Marketing Class to Create a Musical.ly Strategy for Gatorade Brings real-world brief to summer class By Lauren Johnson Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins and outs of handling social media for big brands. The agency hired Derrick Lin, a student from that class of 20, as an associate account manager in February, and...
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DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent The account had been with TBWA\Chiat\Day By Patrick Coffee German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops competed in...
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Barton F. Graf Hires 10 New Staffers to Form an ‘Agency Within the Agency’ Called … Barton F. Graf Indie shop showcases signature irreverence in announcing new staff By Patrick Coffee Barton F. Graf, the independent agency founded in 2010 by former Saatchi & Saatchi New York chief creative officer Gerry Graf, has added 10 new members to its staff across disciplines while attempting to sow confusion among trade reporters everywhere. From its apparent obsession with rats and awkward portraits to its insistence on working with...
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Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing A swank new space for food shoots doubles as an event and promotional venue By Robert Klara When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assumed control of the magazine's famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen...
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Anomaly Wins Creative Review for Coca-Cola’s Minute Maid Brand Doner had been the incumbent since 2002 By Patrick Coffee Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices after a review. The account had been with Doner since early 2002, and this was the brand's first U.S. agency review in more than 15 years. "In keeping with the strong roster of agencies that help craft...
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See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions All the Film and Film Craft Grand Prix winners By Tim Nudd The Film Lions may not be the absolutely pinnacle of the Cannes festival, as they once were, but the Film Grand Prix is still very much a marquee award. It's one of the centerpieces of the Saturday evening award show, and the screening of the Film (and Film Craft) winners remains one of the most...
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Philippine Department of Tourism Fires McCann and Demands a Public Apology Over Alleged Copycat Ad Agency is accused of copying a 2014 South African spot By Patrick Coffee The Philippine Department of Tourism has ended its relationship with McCann after approximately six months over a controversy sparked this week by accusations that the agency's latest campaign plagiarized an earlier ad from South Africa and says it "expects a public apology." On Monday, McCann Worldgroup Philippines released "Sights," an ad reportedly inspired by the...
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