John, What’s Driving Retail Media Innovation?

Register & learn how today’s retailers are growing their networks - Hi John,

Retail media has been driven heavily by sponsored search ads, and to a lesser extent, display and video ads. But this year, we expect these networks to begin powering more connected TV through demand-side platform partnerships and content platforms.

This aggressive move into new media formats is just one of the many reasons why we are optimistic about retail media in 2022.

Register now and join Andrew Lipsman, our principal analyst, as he explores:

Why big brand budgets are moving toward retail media networks What’s driving adoption and the evolution of closed-loop targeting and attribution Key opportunities and challenges for retailers looking to grow their own media networks

Please reserve your seat today for Friday, January 21 at 2pm ET.

Sincerely,
eMarketer Editors

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