Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Roblox will not receive a cut of item sales, with all revenues going directly to Walmart.
| Walmart can now sell physical goods directly to users inside Roblox, marking what could be a watershed moment for Roblox's ambitions to become an all-encompassing destination for virtual life. Additional coverage: Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of MediaMath's relaunch under the Infillion banner. The CMA has more concerns than ever. Its latest report outlines over 79 of them — quite a leap from the 39 listed in the January update. Sir Martin Sorrell's agency network Media.Monks is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate. More in this Digiday+ Media Buying Briefing. The rumor mill is up and running about the fate of TikTok's ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week. Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation issue. Flush with new funding, AI search startup Perplexity hopes to build more momentum with a new offering called Enterprise Pro. When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though. Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment. Other things to know about From sustainability to gender equality, the Greater Good Awards are your chance to be recognized as one of the companies making the biggest impact. Enter by Friday, May 10 to lock in the best rate. While establishing a retail media network is challenging, savvy retailers know it’s an opportunity too great to miss and are building sophisticated tech stacks with self-service layers to succeed. Sponsored by Adform. Register for this virtual event on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. Sponsored by Salesforce. | | |
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