By covering production costs and sharing ad revenue, Eko is working with publishers like BuzzFeed, FBE and Refinery29 to experiment with interactive programming.
| From an inside look at Walmart's investment in interactive shows to an interview with Verizon Media's chief business officer, here are today's top stories. Read more below. Walmart-backed Eko is working with publishers like BuzzFeed, FBE and Refinery29 to experiment with interactive programming. In addition to the ad revenue, Eko is providing publishers with interactive video experts to help produce the shows. After rebranding Oath to Verizon Media, the teleco recently hired Iván Markman as chief business officer. Markman comes with decades of experience in marketing tech, with seven years of experience at Yahoo prior to Verizon's acquisition. News UK has taken a focused approach to its podcasts, cutting its roaster to 22. One year in, these more distinct shows are driving more effective results. Other things to know about Media buying has undergone an enormous shift. Join us at the Digiday Media Buying Summit as we discuss the makings of a modern media buying operation, including navigating platforms, trust and transparency, the ins and outs of brand safety and new technologies. During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions. Sponsored by Attentive. | | |
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howdy! howdy! howdy! | Modern Retail | | ThirdLove's first physical store is about marketing as much as finding new customers | | Like other digitally native brands, ThirdLove is opening its retail store to get in front of customers they weren’t reaching online through marketing efforts, or because they didn’t want to shop a brand for the first time online. By opening a store now, ThirdLove is catching up to other direct-to-consumer brands that have already tested temporary retail stores and are opening permanent ones. | | |
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| Fake News | | USAFacts’ Poppy MacDonald: We need to bring facts back into the discussion | | In this week's episode of The Digiday Podcast, Brian Morrissey welcomes Poppy MacDonald back into the studio to discuss her new role as president of USAFacts, how staying away from projections translates to staying away from partisanship, and why the positive feedback she's received from lawmakers gives her hope for the future. |
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