Walmart invests in employees; Tips to measure D&I efforts; relatable 'Onion' headlines for PR pros; Facing uncertainty of COVID-19; and more

DAILY SCOOP

Walmart raises wages for 165,000 employees, Raytheon to cut 15,000 jobs, and TikTok banned from U.S. app stores

Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.

DIVERSITY AND INCLUSION

How to measure your DE&I efforts

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.

CONTENT MARKETING

7 relatable and hilarious ‘Onion’ headlines about social media

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.

DIVERSITY AND INCLUSION

Why communicators play an essential role in achieving DE&I progress

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.

MEDIA RELATIONS

3 tough challenges PR pros are facing amid COVID-19 uncertainty

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.

PR INDUSTRY

4 ways to network during COVID-19

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.

DAILY SCOOP

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.

CONTENT MARKETING

3 ways brands can support consumers’ mental well-being

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.

MARKETING

4 changes in advertising that communicators should know

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

HOW WE DID IT

Enabling purpose-driven culture during the COVID-19 pandemic

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.

DAILY SCOOP

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.

CRISIS COMMUNICATIONS

5 crisis comms tips from the FBI

Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.

BRANDING

How new workforce policies are crucial for protecting your brand

Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.

DAILY SCOOP

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.