Walmart offers live shopping on Twitter, SEO writing tips

DAILY SCOOP

Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies

Also: Uber and Albertsons launch Thanksgiving food drive, Popeyes stumbles explaining American biscuits to UK customers, and more.

WRITING & EDITING

3 SEO writing tips to improve content

Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach.

PR INDUSTRY

How to use digital tools to listen more closely to audiences

Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy.

THE WORKPLACE

7 tips for fighting burnout in your organization

As we head into a new year, here are some ideas on how to redefine work/life balance in your agency or company, and hold onto crucial employees.

PR INDUSTRY

Museum of PR shares details for ‘PR’s Got Talent’ variety show

The fundraiser for the museum will take place Nov. 30 at 6 p.m. Eastern Time.

DAILY SCOOP

Airlines share holiday travel operation plans, American teens prefer TikTok to Instagram, and Time’s Up publishes transparency report

Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.

MEDIA RELATIONS

How to pitch a successful TV interview

Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience.

COMMS WEEK

For influencer marketing to succeed, the strategy must be sound

Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.

THE WORKPLACE

How to create a thriving culture in your new digital workplace

Attend this free webinar to ensure your communication strategies stay sharp for 2022.

PR Daily will recognize the Communicators of the Year and 30 Under 30

Does your name, your team’s name or a colleague’s or client’s name belong on this list? Enter by Dec. 3.

DAILY SCOOP

CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

Also: Plumbing service Roto-Rooter shares a cautionary message for Thanksgiving, Meta offers advertisers control over placement, and more.

SOCIAL MEDIA

Social media trends to watch for 2022

PriceWeber’s Tristin Schifferdecker shares how she is thinking about the future of social media content and strategy—and what mistakes are ruining brands’ best-laid plans.

THE FRIDAY REPORTER

Politico’s Oriana Pawlyk talks about covering the aviation industry

Pawlyk’s beat is a clear example of how COVID-19 has disrupted traditional news cycles.

WINNING CAMPAIGNS

The University of Colorado Anschutz Medical Campus’s video shatters records

It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.