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Digital & Tech Daily
 
June 17, 2019
 
 
 
 
 
Walmart Prescriptions Are Heading to Blockchain
 
 

The retailer and its partners are tracking drugs in the U.S.

 
 
 
 
 
 
 
Fatherly and Gillette's Father's Day Weekend Pop-Up Explores a Healthier Vision of Masculinity
 

Space features interactive elements and letters from fathers to sons

 
 
 
 
 
 
 
American Express to Take Over New York With Its Pride Campaigns, Including a Performance From Lizzo
 

The singer’s set will be live streamed on a jumbotron in Times Square

 
 
 
 
 
 
 
How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results
 

Insta Novels, a Cannes Lions favorite, grew followers 75%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings
 
 

A strong data set doesn't necessarily lead to solid ad tech

 
 
 
 
 
 
 
Promoted Content by Facebook
It’s Time to Do Something About the State of Advertising
 
 
 
 
 
 
 
 
 
Customer Data Is Not the Only Path to Success, Says Microsoft Brand Exec
 
 
 
 
 
 
 
A French Women’s Rights Group Is Holding a Cannes of Their Own to Rally Against Industry Sexism
 
 

Les Lionnes rewards campaigns created by agencies that treat women fairly

 
 
 
 
 
 
 
Gayle King Will Open Cannes' Most Ambitious Diversity and Inclusion Program to Date
 
 

Inkwell Beach is festival's first large-scale activation on the topic

 
 
 
 
 
 
 
3 Questions to Help Marketers Learn at This Year’s Cannes Lions
 
 

Sometimes the answers aren’t the only things to teach valuable lessons

 
 
 
 
 
 
 
3 Tips for Marketers to Reach a More Realistic Audience This Father’s Day
 
 

Because dads aren’t just bumbling fools or sole breadwinners

 
 
 
 
 
 
 
 
 
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