DAILY SCOOP

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.

LEADERSHIP COMMUNICATIONS

Why your CEO might not be your best messenger

Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.

PR INDUSTRY

How to bolster emotional resilience and prioritize workplace self-care

Be mindful of your stressors, learn to say ‘no,’ and set healthy boundaries.

A DAY IN THE LIFE

How PR veteran Joe Lockhart is working during COVID-19

A look at how PR executives are managing through the disruption in this new update to our Day in the Life series.

PR INDUSTRY

In defense of the ‘pay for performance’ model

When times are tough, clients want to see value—and PR firms should be willing to help shoulder the risk.

DAILY SCOOP

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.

THE WORKPLACE

Are offices still necessary?

Whichever side of the debate you land on, let’s agree to make the future of work more humane, productive and sustainable.

CRISIS COMMUNICATIONS

Is your company prepared to talk about hate speech?

Here are some tips for addressing social media, racial justice, employee conduct and more.

DAILY SCOOP

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.

MEDIA RELATIONS

How to develop winning virtual roundtables

Just because you can’t gather in person doesn’t mean you can’t bring a group of journalists around a table.

MEASUREMENT

Stronger PR reporting is hidden in keyword data

Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.

CRISIS COMMUNICATIONS

What should be top of mind as you consider returning to the office

Ragan’s new “Back to the Workplace Guide” includes everything you need to know before, during and after your workforce returns to the office.

RAGAN AWARDS

Announcing Ragan’s Video, Visual & Virtual Awards

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. 21.

COVID-19

Companies weigh in on wearing masks

As the political debate on wearing masks becomes more inflamed, businesses such as Walmart, Starbucks and Kroger are pushing their own policies.