As traditional accounting services continue to be sought after and firms expand their offerings by becoming more advisory focused, accounting professionals are optimistic about their firm's revenue growth this upcoming year. This advisory evolution has allowed firms to expand year-round service lines, improve profitability and deepen client relationships. However, research has shown that their expectations for when they hope to become a more advisory-focused practice does not match reality.

Find out how adopting a more modernized technology strategy, especially one that includes analytics capabilities, can help create more consultative opportunities, provide valuable insight to your clients and ultimately position accountants as strategic partners.

Download this white paper to better understand:

What's keeping firms from expanding their advisory services

The benefits of capitalizing on actionable business intelligence

How integrated analytics can help accelerate the shift to advisory services