Autoline Daily: Top Industry News for Oct. 7

C-Clamp Design Makes Pickups Look Tough; Value of Content Comparison; Dealer Inventory Expensive

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Aviator Soars to Top of Most-Watched Auto Ads List

The Aviator ad leapfrogged from No.3 take the lead for the week of Sept. 27 with an estimated national spend twice as high as its next closest competitor, and it tallied double the impressions.

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TomTom Beefs Up Weather Data in Sat-Navs

From TU Automotive
Automotive location specialist, TomTom, is imbedding real-time weather events into its navigation technology. That’s because around 22% of vehicle accidents annually are attributed to weather-related causes.

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All Hail the Software Defined Vehicle

For Wards Intelligence Subscribers
Old-school gearheads who love talking about high-performance tires, fuel injectors and transmissions may cringe at the term, but there’s no turning back: The companies famous for making high-performance tires, fuel injectors and transmissions – Continental, Bosch and ZF – are talking about software now, as well as sexy terms such as “middleware.”

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