WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 20, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Sept. 15. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Should dealerships be allowed to open on Sundays? The debate goes on.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

To see our trend chart showing the last 12 months of auto sales, click here.

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3.

Software shouldn’t dictate your process, but it can help you figure out whether your process is working for you.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

Satisfied service-department customers are likely to stay loyal to dealership in the future, says J.D. Power

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...