DECEMBER 6, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Dec. 6. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Was 2017 a good year for dealers? Essentially, yes, but reportedly who benefited the most may surprise you.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Tracking so many car shoppers is beneficial yet daunting, says a number cruncher who does just that.

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“People like having names for cars, not letters,” says an executive at luxury automaker Lincoln where some name-changing is going on.

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Our last chance offer. Katie Wilkins of Dealer.com deep dives into the power of personalization to help dealers offer more relevant experiences for car shoppers. The WardsAuto event is Wednesday at 2 p.m. ET/11 a.m. PT. To register, click here.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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