Washington Football team touts diverse hire; Consumer trends for 2021; Comms allyship; Managing burnout; and more

DAILY SCOOP

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.

THE CONSULTANT IS IN

3 steps to start your journey as an ally in communications

Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.

COVID-19

5 consumer behavior trends PR pros should know for 2021

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.

PR INDUSTRY

How to manage burnout among your top performers

What you can do to keep these integral employees productive and engaged.

DAILY SCOOP

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.

CRISIS COMMUNICATIONS

3 simple steps to prepare for any crisis

No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.

HEALTH CARE

11 keys for health care PR success amid COVID-19

Be sensitive, learn the rules and lingo, and focus on patients.

A DAY IN THE LIFE

How BIG Partnership’s Stewart Argo sees opportunity in COVID-19

While it is important to acknowledge the pain and hardship this crisis has inflicted on many, it can be empowering to find the positives and embrace transformation.

DIVERSITY AND INCLUSION

Ragan’s commitment to diversity, equity & inclusion

A look at the steps our organization has taken—and will continue to take—to address racial justice.

RAGAN AWARDS

Have you created unique videos, visuals or virtual events?

Enter Ragan’s Video, Visual & Virtual Awards by next Friday, August 21, to earn recognition for your impressive work.

DAILY SCOOP

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.

COVID-19

How COVID-19 and recent events have energized online advocacy

Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.

WRITING & EDITING

Infographic: 8 keys to rediscover your writing magic

Pursue and prioritize whatever keeps your soul happy, persevere through the initial ‘difficult’ stages, and make time to follow your curiosity.

PR INDUSTRY

Why the future of communications is integrated

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.