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| Adfreak | May 12, 2017 | | Today's highs and lows of creativity |
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Watch Budweiser’s Stirring Tribute to Derek Jeter as the Yankees Retire His Number Long-form spot says 'This Bud's for 2' By Tim Nudd Derek Jeter's retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand's "Re2pect" campaign to Gatorade's "Made in New York" spot. Now, with the Yankees set to retire Jeter's number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate...
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Save the Children’s ‘Child Mother’s Day’ Site Shines Light on Girls Forced Into Motherhood JWT campaign raises awareness and funds By David Gianatasio It's a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15...
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This Creepy Ad’s Story of Young Love Sets a New Bar for Twist Endings Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,...
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The Glory of ‘Surfer,’ One of the Greatest Guinness Ads Ever Made Keith Cartwright picks his 3 favorite campaigns By Tim Nudd Guinness has a legendary advertising history dating back to John Gilroy's famous illustrations of the 1930s and '40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout. The brand has also unleashed countless renowned TV spots, from the Rutger Hauer "Pure Genius"...
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Nosferatu, the 1922 Silent Film, Now Has Audio Thanks to a Remarkable Getty Images Campaign AlmapBBDO's ambitious audio promotion By Angela Natividad AlmapBBDO has done it again! For its client Getty Images, the Brazilian agency has spent the last few years making in-depth, academic use of the company's massive assets (most of us don't even make it past the first page). Its 2012 campaign, "From Love to Bingo," used 873 Getty archive stills to tell the story...
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Ikea Tells an Adoption Story in Its Latest Tough Take on Family Life Furniture bears witness By Angela Natividad Ikea. We'll always think of the furniture retailer's quirky and fun executions. But in its home country of Sweden, agency ?kestam Holst is making an effort to show that the brand isn't all frills and froth--and that it knows families are more complicated than that. Its latest "Where Life Happens" spot, titled "Coming Home," follows...
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Brawny Put Snapchat Spectacles on Toddlers to Film an Adorably Messy Mother’s Day Ad Happy accidents from four real families By Tim Nudd Strapping a GoPro to your dog is so 2015. These days, to get the best pint-size footage, you have to strap Snapchat Spectacles to your kid! And that's just what Cutwater did for its new Mother Day's commercial for Brawny, which was shot from the point of view of children wearing the socially connected eyewear....
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