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Watch David Droga’s Emotional Rallying Cry to the Ad Industry at Cannes Lions Lion of St. Mark speech centers on the value of caring By Tim Nudd "There goes my facade of being a rock." David Droga choked up several times during a heartfelt and surprisingly emotional speech at Cannes Lions last month--in the end, it was one of the highlights of the festival--as he accepted the Lion of St. Mark award for creative excellence across his storied career. The Droga5 founder...
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Chinese Mobile Giant Tencent Picks Droga5 as Its First U.S. Creative Agency WeChat maker eyes American gaming expansion By Patrick Coffee Tencent, the massive Chinese holding company behind WeChat, has hired Droga5 as its first U.S. creative agency partner after a competitive review. The move comes as Tencent looks to expand further beyond its home base in China by focusing on the rapidly expanding mobile games market, which is estimated to generate more than $108 billion...
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