[Watch] How Retail Marketers Can Unlock Value with Data-Driven Decisions

A video interview with Google Cloud’s VP of Retail and Consumer -

Hi John,

The world of retail is rapidly shifting online, leading to an explosion of data across multiple business functions. In fact, according to McKinsey and Company, the coronavirus pandemic alone has accelerated ecommerce growth by 10 years in less than three months.

But despite the vast amount of data available to retail marketers, it’s often not actionable.

Watch eMarketer One-on-One, a video interview where Carrie Tharp, vice president of retail and consumer at Google Cloud, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, on how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.

Watch the eMarketer One-on-One with Google Cloud’s Carrie Tharp, and learn how to:

Enhance digital experiences Retain and engage your customers Forecast demand across the supply chain

This eMarketer One-on-One is sponsored content from Google Cloud.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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