Is your demand strategy ready for a post-pandemic world? Organizations that want to scale and succeed in a quickly changing marketplace are embracing the new category of Precision Demand Marketing. And the results are noteworthy.
A Conversation on Precision Demand Marketing:
Our Journey to Creating Global Demand at Scale
Watch on-demand to learn from Leslie Alore, VP Global Growth Marketing at Ivanti, and have an interactive conversation on what happened when the IT software leader decided to make the transition to Precision Demand Marketing. Leslie will share some key learnings to help you along the way, including how to:
- Assess the roles and support required from your executive team
- Distill learnings to show impact to sales and customer success
- Build a mission that inspires and drives the marketing team
- Center change on inspiring customer experiences
