A new co-created campaign by Deloitte and the IOC.
| | THE FIRST EFFECT Firsts aren’t just about winning. They’re about leading.
Explore The First Effect, a new campaign where Deloitte and the IOC are tracking and measuring the impact of firsts from the Olympic and Paralympic Movement.
Watch the film and explore the trailblazing stories below. |
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| | | Nicola Adams The first female boxer to win Olympic gold |
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| | | Rose Lokonyen Flagbearer for the first Refugee Olympic Team |
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| | | Abdellatif Baka & Natalie du Toit The power of the Paralympic Games |
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EXPLORE MORE STORIES | | Sarah Attar: The first female Olympian to run for Saudi Arabia |
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| A new measure of success for the Olympic & Paralympic Movement: Sustainability at the Olympic & Paralympic Games |
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| Paving the way for generations to follow: The first female athletes at the Olympic Games |
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| Spectator effect: All eyes on Tokyo 1964: The first Olympic Games to be live broadcast via satellite |
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| Find out more about how Deloitte is helping to move the IOC forward |
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| | | | THE WORLDWIDE OLYMPIC PARTNERS | | | | | | | | | | | | | | | FOLLOW THE OLYMPIC GAMES | | | | |
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