‘We anticipate this percentage will increase ’: QuickBooks will allocate more fees to LGBTQ+ influencers

Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is. Take LGBTQ influencers, for example, whose content tends to perform, said Jennifer Buchbinder, director of strategic communications at QuickBooks’ owner […]

June 29, 2022

Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is. Additional coverage: This week’s Digiday+ Future of TV Briefing recaps how TikTok -- and TikTok creators -- overtook VidCon, the digital video industry's annual gathering that took place last week in Anaheim, California. Companies are offering to cover abortion-related travel expenses to employees, but with strings attached. Esports orgs’ desire to expand beyond hardcore competition is, in part, a response to brands stepping up their in-house knowledge of the gaming and esports space. Vice Media Group and the National Urban League are bringing back their program offering marketing and consulting services to Black-owned businesses — this time to a smaller group. Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from being novel collectibles to something more useful for both consumers and companies. To speak out or not: That is the question facing employers in the wake of Roe. Nexbite hopes the partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa will create brand lift and return business. Why businesses helping employees get abortions could face a legal minefield. Other things to know about The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes VICE, Comedy Central, Salesforce and more. Brands and agencies: What steps are you taking to improve programmatic advertising performance in 2022? Take this survey and we’ll send you the results when they’re ready. Sponsored by AdTheorent. A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads. Top Stories Ivy Liu The Influencer Effect ‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers Diverse organizations perform better. Marketers are always saying it, but there’s a good reason why. Sure enough, DTC business QuickBooks has found that the more diverse its influencer roster gets, the more effective it is. Take LGBTQ influencers, for example, whose content tends to perform, said Jennifer Buchbinder, director of strategic communications at QuickBooks’ owner […] howdy! DIGIDAY+ MEMBER EXCLUSIVE Future of TV Briefing: How TikTok took over VidCon in 2022 This week’s Future of TV Briefing recaps how TikTok — and TikTok creators — overtook VidCon, the digital video industry’s annual gathering that took place last week in Anaheim, California. Sponsored by Salesforce Webinar download: Leveraging marketing data to optimize the customer experience Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. Advertisement howdy! Brands in Culture Companies are offering to cover abortion-related travel expenses to employees, but with strings attached Dozens of companies have offered abortion-related travel benefits. But for some the offer comes with strings attached. Sponsored by Wrike Improving workflow and collaboration in a changing environment Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. howdy! Gaming & Esports Despite mounting recession fears, esports brand partnerships are on the upswing Esports orgs’ desire to expand beyond hardcore competition is, in part, a response to brands stepping up their in-house knowledge of the gaming and esports space. Advertisement Sponsored by IBM Infographic: Leveraging weather-driven consumer mindsets To better target customers and anticipate shopping behaviors, marketers are identifying specific weather patterns that lead to consumer actions. howdy! Equality and Opportunity Vice Media Group brings back program for small, Black-owned businesses VMG and the National Urban League are bringing back their program offering marketing and consulting services to Black-owned businesses — to a smaller group. howdy! Brands in Culture Why brands want to make NFTs useful, rather than profitable amid the crypto downturn Despite the volatility in the crypto markets, consumer brands and e-commerce platforms are trying new ways to evolve NFTs from being novel collectibles to something more useful for both consumers and companies. All Latest Stories Modern Newsroom Bustle’s Charlotte Owen is on a mission to turn around Elite Daily Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend