The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises. Three weeks into the 2021 NFL season, the Philadelphia Inquirer streamed its first installment of Gameday Live, a live video pre-game show designed to get viewers ready for that week’s Philadelphia Eagles game. About a month in, it already attracts thousands of viewers. Read more below. Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The Inquirer’s live pregame shows attract twice as many viewers as its other live programming. | | |
|
howdy! | | | | | In this week’s Media Briefing, media reporter Sara Guaglione looks at the trend of publishers adopting a mid-week schedule for employees to be working in the office. | | |
| | | | | CTV, video and audio have become integral to multi-channel marketing strategies. Download this report to learn how brands and agencies are innovating within these channels. Sponsored by StackAdapt. | | |
| Advertisement |  | | |
howdy! | | | | | These days, Roblox no longer acts as the mediator for many of its in-platform brand activations. Instead, brands have started to work directly with developers without ever interacting with Roblox itself. | | |
| | | | | Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. | | |
howdy! | | | | | As the social commerce arms race heats up, DTC wedding ring company Manly Bands is betting big on TikTok’s shopping capabilities. | | |
| Advertisement |  | | |
| | | | | With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. | | |
howdy! | | | | | The Working Assembly was born out of Jolene Delisle’s desire to get closer to brands, but also to focus on women- and minority-led ventures. | | |
howdy! | | | | | Salary transparency may be rare, but businesses like software firm Tandem want to be the exception. | | |
| | | | | VMG’s DE&I Dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return. |
|
|
