'We must create new proxies': In the absence of cookies, advertisers focus on attention-based metrics

Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies.

February 28, 2020

Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead. Read more below. Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies. Nextdoor plans to offer a self-serve ad platform and broaden its appeal to a wider range of advertisers and agencies. Agency holding companies are updating travel policies and restricting travel to certain countries and cities amid fears of the coronavirus spreading. Industry leaders believe podcast advertising revenue will reach $ 1 billion this year. Other things to know about We'll be joined by execs from Carat, Horizon Media, Havas and many more at the Digiday Future of TV Summit. Learn more about this exclusive event and reserve one of a limited number of passes here. A growing number of retail brands, from DTC startups to major brands like Walmart and Gillette, are taking steps toward becoming subscription businesses. Sponsored by Recurly. Top Stories The GDPR Impact 'We must create new proxies': In the absence of cookies, advertisers focus on attention-based metrics Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies. howdy! Marketing on Platforms How Nextdoor is pitching advertisers Nextdoor plans to offer a self-serve ad platform and broaden its appeal to a wider range of advertisers and agencies. Sponsored by Unruly With the Olympics as a testing ground, advertisers are getting more sophisticated about emotion-based targeting New research shows that amazement and exhilaration — two emotions commonly associated with sports — are also strongly linked to effective ads. As advertisers turn to this year’s Olympics, brands are linking upcoming campaigns with those two emotions for intense consumer connections. Advertisement howdy! As coronavirus outbreak continues, ad companies restrict travel and encourage remote work Agency holding companies are updating travel policies and restricting travel to certain countries and cities amid fears of the coronavirus spreading. Sponsored by Permutive Webinar: How publishers are using data to contend with privacy restrictions Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. howdy! Podcast publishers eye international markets for growth Industry leaders believe podcast advertising revenue will reach $ 1 billion this year. Advertisement Sponsored by CafeMedia Publishers’ survey: Finding the right revenue mix in the age of privacy Publishers, we want to know what your revenue mix will look like as privacy restrictions continue to take hold. For a $5 Starbucks gift card, tell us how you’ll balance first-party data, subscriptions and traditional ad sales. howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday Research: 66% of agencies now offer maternity leave About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months. howdy! Video Anywhere With a third streaming channel, Jukin Media continues pivot from Facebook video to streaming Jukin Media is producing a show for People Are Awesome’s new 24/7 streaming channel that will be the company’s inaugural linear-first premiere. All Latest Stories Time’s Keith Grossman on building the brand after ’10 years of neglect’ "How can we whittle that down knowing that we're building toward something greater?" Grossman asked.

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