As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. | | |
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howdy! | | | | | This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse. | | |
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| | | | | While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. | | |
howdy! | | | | | Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race. | | |
| | | | | When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. | | |
howdy! | | | | | Some in the ad tech ecosystem believe only a fine of hundreds of billions of dollars will prove an effective deterrent. | | |
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| | | | | Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. | | |
howdy! | | | | | Monks’ Amy Luca shares insights on balancing timely and timeless marketing in the creator economy. | | |
howdy! | | | | | For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false. | | |
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