Many local news publishers have trouble keeping up with the changes that have paced digital advertising over the years, so much so that some have even contemplated reducing their reliance on ads altogether. But the results of a recent test suggest those publishers might be able to keep pace with the business model taking shape as third-party cookies are deprecated. Read more below. - A test on Local Media Consortium’s identifier found that using it led to significantly better outcomes for publishers.
- Discussions at this year's IAB ALM indicate the scale of the gulf that has to be addressed between the different tiers of the online media industry if the current projections of growth are to be realized.
- The ad industry is moving out of a pandemic-powered period of growth and into one of financial flux, where issues like inflation and bottlenecks in the supply chain make it harder for advertisers to drive demand.
- Publishers are rethinking what the journey looks like for readers to become a subscriber. More in this Digiday+ Media Briefing.
- The contradiction of the reality of data abuse versus how it is perceived by two of the major players in advertising played out on Wednesday.
- Perhaps it’s not a small world after all: the final three months of 2021 provided a shot in the arm for Disney’s streaming subscription business.
- Spicy snacks are back, baby! (Or at least Frito-Lay seems to think so). The company is using the Super Bowl to make people see Flamin' Hot as its own brand rather than a flavor for chips like Cheetos and Doritos.
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| | | | | The identifier boosted the value of impressions, even in environments that accepted cookies, by a minimum of 45%. | | |
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howdy! | | | | | After a prolonged hiatus on the conference circuit, the ad tech hordes are again congregating with the IAB Tech Lab’s Annual Leadership Meeting taking place in New York City this week. | | |
| | | | | With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. | | |
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howdy! | | | | | If anything, macroeconomic issues really impact where media dollars go, not how much is spent. That could mean good news for some businesses and bad news for others. It all depends on where those businesses sit in the ecosystem. | | |
| | | | | Contextual advertising provides an alternative to cookies to target audiences in a trust- and revenue-building way. | | |
howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like The New York Times and The Daily Beast are exploring new ways to extend the lifetime value of their subscribers, including those who are not yet subscribers. | | |
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| | | | | Download this new report to learn what brands and agencies have achieved since the summer of 2020, when the industry directed focused attention to DE&I. | | |
howdy! | | | | | While Disney+’s subscriber growth has not picked up to 2020 levels, it returned to double-digit quarter-over-quarter increases to hit 129.8 million subscribers. | | |
howdy! | | | | | Digiday caught up with Stacy Taffet, svp of brand marketing for Frito-Lay at PepsiCo, to get a sense of how the company is planning to turn a flavor into a brand and if advertising during the Super Bowl is still worth the price tag with lower ratings. | | |
| | | | | After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. |
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